Maintain your Social Presence

Social Media Marketing can turn Conversation into Conversions

Social media has transformed the business world. Marketing a business isn’t just about speaking to people; it’s about speaking with people. The traditional one-sided sales pitch has now become a multi-directional community conversation.

Engaging With Your Company’s Audience On Related Social Platforms

When people hear the term social media their minds usually head towards Twitter and Facebook, however, there are many more networks and platforms out there. Finding the ones where you can connect with your customers is the real key. Are they actually using Twitter? Are they busy stalking their Ex on Facebook? Maybe looking for a new job on LinkedIn? Or are they pinning 1000s of their favorite images on Pinterest ?

IT Verticals’ social media service is designed to keep you in total control of your messages across various social media networks, and is based on understanding your own unique business challenges and objectives. As with everything, one size rarely fits all and so our social media service puts the focus clearly on what matters most to your company.

How we do Social Media at IT Verticals

A focused and customized social media campaign has a strong ability to drive the right visitors to your website/business in contrast to organic and paid marketing campaign. IT Vertical social media strategies are strongly based on the smooth interaction between your product/services and clientele. This will also increase the visibility of your business in the competitive industry. Following are the main areas which help us to develop a strong and effective social media strategy:

  • Assessment of your business’ Social Media presence
  • Social Media Keyword Research
  • Develop and Target Blog Audience
  • Integrate Social media with the website
  • Create space for bloggers, marketers and journalists with RSS feeds.
  • Dedicated, specialized staff on Community networks and platforms
  • Adding the social network badges and buttons to appropriate pages.
  • Identify the top content on your site like videos, images, PDFs, slideshows, Whitepapers etc.
  • Create new content to share, and building both links and trust for your site.
  • Hosting multimedia on your own site or build a profile and add top content to YouTube, Flickr and others.
  • All the actions are done with one purpose, i.e. to increase your online visibility.

Our team of social media experts has also developed tools which help clients to give their opinions and learn about the market to increase the exposure of your brand and the sales of your products. Our social media tool development includes:

  • Podcasts
  • Blogs
  • Viral Campaigns
  • Micro blogs
  • Custom Social App Development

How Our Social Team Can Help

We will make sure you never fall into a well-publicized #epicfail campaign or a compilation of ‘The 10 Biggest Social Media Disasters…’ We also won’t completely take over your accounts because we know that people want to talk to you and not listen to constant, one-way sales messages pushed from your marketing agency. As part of our social media marketing service we provide help & guidance with:

Social Consultancy

We’ll help develop a social strategy with you based upon your end goals. You may already have in-house marketing teams who just require guidance, or you may need us to help build your social presence from scratch. We’ll help find the best approach.

Brand Management

Finding & securing the appropriate usernames & profiles across the channels. Your brand is obviously very important and so our social team will always be on hand to help to turn potential customer problems into praise.

Social Tone & Nature

The ways in which businesses can use social media differs massively. We’ll be there to help find the right tone of voice and style for you, making sure that your business is portrayed exactly how you want it.

Social Media Monitoring

We’ll comb the social networks, making sure that you know who’s talking about you, what they’re saying and what they think, and whether it’s positive. This ensures that you are always ahead of the conversation, ready to contribute whenever you need to.

Social PPC

As well as standard updates, social ads can be used to improve your presence or generate interest in a new product. This could be through promoting Twitter accounts or trends, Facebook & LinkedIn Ads, or sponsored YouTube, Instagram or Pinterest content.

Social PR

Our close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers mean that we can help bridge that gap between offline and online content that really means your content gets the coverage it deserves.

Community Building & Management

Our team will help you identify industry influencers and future brand advocates, helping you build a passionate fan base that is active and regularly shares your content across their circles of friends.

Creative Discussion

Our social team will help you create fast, reactive updates that completely hit the mark & sparks further conversation that gets your brand coverage outside of your immediate industry.

Reporting & Analysis

We love data and our social media reporting will help identify and inform future activity not only in your social circles but across all your marketing channels.

Cross Channel Promotion

Using the insights from our reporting and analysis, we make sure that your message reaches your audience and fits across all your marketing channels, giving you a coherent and instantly recognizable voice across the internet.

We are a sociable bunch and our social media pricing is completely bespoke and is based on your current situation and your objectives.

Contact IT Verticals today to find out how our Social Media Marketing (SMM) services can help your business!

Get In Touch