When you visit our website, your browser will be requested to submit a small portion of data in a form of a text file, called a cookie. Cookies are required from the user’s end in order to remember general information; for example, language preference, operating system, and login data. Such cookies are termed first-party cookies and are set by us.  In addition, we also set cookies from other domain names who help us improve our marketing and advertising capability, termed as third-party cookies.      

Through our categorical privacy policy and cookies notice, we assure our customers and site visitors that their registered private data is safe, unrevealed, and will not be sold or shared with any third party for any reason whatsoever.

Following are the essential details that answer the question of why we use cookies along with other tracking technologies on our website.

Strictly Necessary Cookies

These cookies are always active and are utterly necessary for the functionality of the website. They’re set and categorically aligned in response to your actions, which could be changing your privacy settings, filling in forms, simply logging in, or more. You have control over blocking and getting alerts about these cookies through your browser, which limits the complete functionality of the website. In short, you’re unable to access all features of the website if you block these cookies. Moreover, they don’t end up saving any of the information that you willingly submit.

These particular cookies (IT Verticals uses Google Analytics) allow us to count visits and track traffic sources, so we can conveniently measure and improve our website performance and our visitor shopping experience. They help us see which pages are the most and least popular, and how visitors exactly move around the site. If these cookies are not allowed by you, we will remain unaware of your site visit and not be able to analyze its performance.

When you interact with our marketing email or a landing page presented on our website, we place a cookie on your browser that collects personal information, how you ended up on our website, which pages you go through, and the series of purchases you make with us. The sole purpose of the collected information is to analyze and monitor the efficiency of the present marketing campaigns and to set better targets. It is occasional that through this strategic marketing placed on our website, cookies set by third parties also end up on our site pages.

Primarily, we use Google Analytics to understand website analytics and improve our user’s experience. To view a complete overview of the privacy of your Google Analytics cookies please go here:

https://support.google.com/analytics/answer/6004245.

You may install a Google Analytics opt-out browser add-on by going here: https://tools.google.com/dlpage/gaoptout?hl=en-GB.

We assure you that we do not share the data of our customers and visitors to any entity outside of our business.

While being on our website, you may be consuming the capability and features offered by other companies to improve your shopping experience; a few of them include, video hosted on youtube.com, payments processed through Paypal, Bank America, Chase PaymentTech, authorize.NET, Clarity (by Bing), Full source, attentiveSMS, Twilio, and other social media platforms. It should be noted that we have no control over the cookies set by these domains and websites, even if you are directed to them from our website

How To Control and Delete Cookies

Consent Tool

IT Verticals Cookie Consent tool can be utilized to customize your cookie preferences. The tool will record when you have consented to our cookie policy and will ask for consent each time our policy will be changed, or at least once a year to keep our customers & visitors up to date. Please note, strictly necessary cookies cannot be disabled, so you may interact with the third party cookies while visiting our website.

Using Your Browser

Most of the cookies used on our website and through emails can be enabled or disabled through your browser. While each browser has its own way to get to cookies configuration; it is typically located within the “Tools” or “Edit” menus in your browser. However, it should be noted that disabling a cookie or set of cookies does not end up deleting the cookies from your browser unless manually completed through your browser function.

Cookies Set in the Past

Your stored data from our analytics cookies can be deleted. The information collected prior to the preference change may still be utilized, however, we will stop using the disabled cookie to collect more information from your user experience. When a user opts out of tracking, a new cookie is placed to prevent themselves from being tracked.

For more information, please contact our data protection officer at dpo@itverticals .com.