SEO & Digital Marketing Lead
We have a challenging opportunity for a dynamic and experienced SEO & Digital Marketing Lead to manage in the planning, execution and optimization of our online marketing efforts. Candidate will be responsible for strategic planning and execution of on-page optimization and off-site promotion. The ideal candidate will have a passion for all things marketing and technology and will be well-versed in the concepts surrounding digital marketing. Ideal candidate will work with channels like Bing Shopping and Google Products.
Job Detail
- Functional Area: Marketing Department
- Total Position: 1
- Job Type: Permanent
- Shift: Day Shift (9AM – 6PM)
- Education Level: Bachelors/Masters
- Career Level: Experienced
- Experience required: 3 to 5 years
- Require Travel: No
- Job Location: Karachi, Pakistan
Job Description
We are looking for an SEO & Digital Marketing Lead who can manage and works to deliver effective SEO campaigns (Good knowledge of PPC campaigns will be a plus).
Main Responsibilities
- Implement technical on-site SEO, for page and content optimization
- Conduct keyword research and set-up keyword strategies
- Define, plan and implement the off-site SEO strategy for our websites
- Conduct on-site and off-site SEO competitor analysis
- Build relevant links and take ownership of health of backlink profile, and monitor competitors’ backlink profiles
- Strong analytical skills and experience reporting on Google Analytics and other web analytics and SEO management tools including link monitoring/evaluation tools
- Complete weekly and monthly performance reports using programs
- Guide the content team to produce SEO-friendly content
- Keep up to date with the latest SEM technology, SEO updates and industry changes
Skills Required
- A degree or equivalent marketing qualification
- At least 4 years’ experience in the field of SEO/SEM although most agencies require a lot more.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Thorough comprehension of in-depth back link analysis
- Excellent time management skills and the ability to priorities work.
- A detailed understanding of PR in order to get the client’s message heard.
- A commitment to keeping your skills and knowledge up to date.
