Social Media Marketing Lead
Are you a strategic thinker who loves leveraging social media to build a brand? This role is a great fit for you. As a Social Media Marketing Lead, you will be in charge of our brand presence on various platforms, and will lead the strategy, content, and campaigns to achieve the highest engagement and conversions.
Job Details
- Functional Area: Social Media Marketing and Strategy.
- Job Type: Permanent
- Shift: Morning shift (9 AM to 6 PM)
- Education Level: Bachelors/ Masters (Marketing, communications preferred)
- Experience Required: 3–6 years
- Require Travel: No
- Location of work: Karachi, Pakistan.
Job Description
- Lead our social media (LinkedIn, Instagram, Facebook, TikTok, YouTube).
- Oversee campaign planning, execution and performance reporting.
- Work with creative, content and design teams to have impactful campaigns.
- Manage paid advertisements, budget allocation, and target audience.
- Monitor performance metrics and optimization
- Stay updated with the new trends, tools, and platform updates in the industry.
- Lead and mentor the social media team.
Skills Required
- 3-6 years of experience in the US market.
- High analytical capabilities and data to insights.
- Practical experience in paid advertisements and campaign management tools.
- Experience with Gen AI content and campaign optimization.
- Good leadership, presentation, and communication skills.
Plus Skills
- Good skills in Figma to collaborate in design, content planning, and prototyping.
Tools
- Design/Creative tools: Adobe Creative Suite (photoshop, illustrator, after effects, premiere pro).
- Artificial Intelligence and Automation: Runway, Firefly, MidJourney, HeyGen, D-ID, ElevenLabs.
- Marketing & Social Media Tools: Meta Business Suite, Canva, Buffer, Hootsuite, Creator Studio, Ads Manager.
