If you’re new to the digital marketing landscape, you may ask the question, “What are the Google Updates?” followed by the second one, “Should I know about these updates?”

We have a detailed blog answering all of these questions. Google Search Algorithm updates to give yourself a Google Search Algorithm Updates 101.

It can be difficult to fight the battle with a Google core algorithm update because there’s no official document about what Google crawlers will be looking for.

Many websites have seen massive growth in search engine rankings, while others have succumbed and lost their rankings. Some websites have also been de-ranked from search engines.

When your website ranking drops, it may not always be because of the March 2023 Google core update. Maybe your search engine ranking dropped because your competitors are doing well and fulfilling the SEO factors better than you.

Here are some ways to identify if the Google core update was the reason for your search engine drop.

When the website ranking is decreased because of the Google core update, almost all web pages are impacted. If only a few of your web pages have lost their rankings, the Google Core Algorithm update might not be the reason for the drop in ranking.

We’ve mentioned that one of the most likely reasons for the ranking drop is that your competitors have paced up their SEO activities. You can use tools like Ahref and SEMrush to know what they’re up to.
Check out the following on your competitor’s website.

Webpage content quality
Backlink quality
Keyword coverage

After you’re done, now compare these factors with your own website and see if you’re ahead of them in these areas.

Use the webmaster tool to know the exact time when your website ranking dropped. If it happened within a day or two of the Google core algorithm update, that was likely the reason for your ranking drop.

On the other hand, the ranking drop was far off, there might be another website revamp or change that may have been the cause of losing your search ranking

With more than half of the internet users viewing the website on phones, Google rewards the websites that are mobile responsive. If your website’s mobile view isn’t user-friendly enough, you’re signing a one-way ticket to a lower search engine rank.

You can test your mobile-friendliness from search.google.com.

The lives of people have gotten busy, and you can’t afford to have them wait long for the website to load. Google realizes and encourages websites to improve their search engine ranking for a better search engine rank.

You can assess your Page Speed Insights on mobile and desktop from pagespeed.web.dev. In addition to your page speed status, you’ll also get suggestions on the factors you can improve for an enhanced website speed.

Making your website easy to navigate isn’t with buttons and breadcrumbs isn’t only for your website viewer to explore the website longer. With well-defined image alt text, links, footer, header menu, and other factors, you’re giving a clear path for the search engine crawler to view and rank your page.

Writing content on a famous topic isn't about copying others' work. Google discourages and penalizes websites that plagiarize content on their website from another source. You need to share your own ideas, experiences, and expertise to draft content that'll provide value for your clients.

You may think it’s easy to rank a website when you have a high-traffic keyword. Just use it throughout your webpage, and eureka, your page is ranked on the first page. But here’s the thing, if it was that easy, everyone would do it.

What you call “writing keywords across the website,” Google calls “Keyword Stuffing.” Not only will your website ranking fail to increase, but you can also have the ranking decrease as well.

Avoid keyword stuffing and duplicate content to provide value to the reader.
Use AI Tools like ChatGPT and Jasper to save the time it takes to research.
Double-check the facts and stats presented in your content. The content generated by AI Tool isn’t always accurate and may require a re-read.
Proofread the content for grammar and spelling errors.
Understand your target audience and use niche-specific terms to build authority in the eyes of your reader.
Keep an eye on individual web pages which aren’t doing well and understand why.

The March 2023 Google algorithm broad core update tells us that we cannot rest when it comes to your SEO activities.

Update your content according to the changing demands, optimize the technical aspects of your website, and enhance your user experience to protect your website from suffering during algorithm updates.

If you’ve lost your website ranking because of this Google Algorithm update, you’re not alone. The best way to move forward is to perform a website audit and analyze the website improvement areas.

SEO is not a sprint. It’s a marathon. Start today for sustainable growth