Influencer marketing might be your best option if you want to expand your online presence in a unique and real way. Influencer marketing involves collaborating with well-known users on social media, usually on sites like YouTube, Instagram, and TikTok. This helps their audience find your company and its goods or services.
However, developing an influencer marketing campaign that works takes a lot of effort. Identifying relevant influencers, reaching out to them (or their manager/agent), creating a content strategy, and more.
The top influencer marketing platforms can help with this. Various software programs can assist you in identifying influencers, developing effective campaigns, and tracking their results. When creating the greatest influencer marketing campaign imaginable, they can be of great assistance.
To assist you in launching said campaign, we’ve compiled a list of 20 top influencer marketing platforms.
Best influencer platforms are programs or businesses designed to assist firms in developing an influencer strategy. These might be markets designed to link companies with influencers within specific industries.
They also monitor campaign metrics and assist influencers and businesses in communicating. Additionally, they may even be companies where actual experts assist brands in organizing influencer partnerships.
The top influencer marketing platforms assist companies who are new to influencer marketing, brands with small teams that require more assistance, or even big enterprises that choose to delegate their strategy to the professionals.
Confused of how to locate the ideal influencer marketing software for the demands of your brand?
Here are some pointers to assist you.
Consider the Size of Your Team
The kind of influencer marketing software you use will be greatly influenced by the size of your team and the resources available to your business. Working with an agency is an option if you have a small team consisting of just one or two social media managers as opposed to handling this process internally. The ideal option might be a self-service tool if your social media team is fully staffed.
Keep your Budget in Mind
Working with influencers entails paying them. What portion of the social media budget went toward hiring influencers? What is your remaining budget for a platform that will assist you in managing your campaign? Your budget may have a major influence on the program you choose.
Check their Followers and Engagement Rates
A metric called engagement rate gauges how frequently subscribers or followers of an influencer interact with their content. Their audience insights, which include the quantity of views, likes, comments, and shares, usually show this.
A 1% to 5% engagement rate is sufficient.
More followers do not always translate into higher engagement rates for an influencer. Engaging more individuals is actually more difficult than engaging fewer. In actuality, smaller influencers have higher engagement rates than bigger ones. Real engagement and prospective reach are always trade-offs.
Because they show how many people are observing and interacting with an influencer—and, ultimately, your business if you partner with them—engagement rates are an important measure. You can use engagement rates to gauge how likely it is that potential customers will trust you, be loyal, and eventually buy your goods and services.
A low engagement rate for an influencer indicates fewer people are connecting with their material. It follows that you will have fewer people to “influence” if you collaborate with them.
These 20 top influencer marketing platforms can be useful if you’re planning to launch your first campaign or just want to streamline some tasks for your team.
Sprout Social just acquired Tagger as a platform to help provide their users with even more support regarding influencer marketing. The software currently includes a comprehensive suite for social media management; all needed to complete it was to provide additional support for influencer marketing.
Specifications:
- Use Tagger’s in-house social intelligence engine to track trends, examine information, and develop a thorough plan.
- Choose the appropriate influencers for your campaign by using the profile discovery tool.
- Organize and enhance the campaigns with workflows, tracking, labels, and other tools.
- Gain access to a group of professionals who are available to assist consumer at every stage.
Brandwatch is a consumer intelligence and social media tool that assists brands in monitoring online trends and discussions related to their sectors. To assist its clients in identifying and managing influencer relationships, Brandwatch does, however, also provide an influencer marketing service.
Specifications:
- Choose the ideal influencers for your brand by looking through a list of over thirty creators.
- Keep track of all your influencer partners on one dashboard for easy communication.
- Analyze campaign outcomes and create reports to distribute to your team.
Upfluence is a platform for affiliate and influencer marketing that uses artificial intelligence (AI) to help your business enhance its influencer marketing plan. The platform is a fantastic choice for businesses with smaller teams because it is made to assist teams save time when dealing with influencers.
Specifications:
- Creator matching tools that assist you in finding influencers who are more inclined to collaborate with you.
- Use AI-powered chatbot that automatically generates messages to influencers you’re interested in working with.
- Streamlined creation of promo codes, product seeding, influencer invoicing, and more.
One of the top influencer marketing platforms, Afluencer connects influencers and companies for collaborations and sponsored content. As you search, set criteria such as channels, interest, and follower count to assure that you only locate influencers who align with the kind of campaign you are running.
Specifications:
- Make a listing for your brand so that interested parties may find out more about you.
- Find the most influential people for your project by applying filters and criteria.
- Handle every influencer discussion in a one, user-friendly dashboard.
Grin is an influencer management software driven by artificial intelligence that strives to optimize influencer relationships. Grin provides the resources you need to assist your influencer marketing strategy at every stage, including discovery, campaign launch, reporting, and outcome analysis.
Specifications:
- Website extensions to obtain even more important information regarding influencers while perusing social media
- Control product seeding and influencer gifts from a single dashboard.
- Grin makes it easy to manage connections and influencer compensation.
Formerly known as LIKEtoKNOW.it, LTK began as a linking tool that allowed Instagram influencers to quickly and simply share affiliate and product links with their audience. After then, LTK has evolved, rebranded, merged with rewardStyle, and maintained its foundation in influencer marketing while expanding to become the ideal platform for influencers and businesses alike.
Specifications:
- Gain access to a select, invite-only roster of influencers who have undergone due diligence and demonstrated success.
- Utilize past data to your advantage while creating the most effective influencer campaign in your sector.
- Make tracking tags to monitor the effectiveness of each campaign.
Influencity is a cooperative platform for influencer marketing that aims to facilitate as much communication and collaboration as possible between influencers and brands. Influencity might be a fantastic choice for your team because it offers an intuitive dashboard and access to more than 170 million content authors.
Specifications:
- As you look for influencers, sort and filter according to the requirements of your campaign and brand.
- Organize influencer lists and oversee your interactions on the network.
- Connect your online store to make product gifting and seeding simple.
Another full-service influencer marketing platform, Mavrck, was developed to assist marketers in collaborating with creators to more effectively reach and convert consumers. Mavrck’s influencer marketing solutions have been employed by brands such as Disney, Crocs, Express, and Netflix, which has helped the software establish a reliable clientele.
Specifications:
- To improve your market research studies and introduce superior items, survey influencers.
- Expand your ambassador or referral programs to increase sales even further.
- To identify the ideal influencers for your requirements, utilize the Mavrck Influencer Index.
A skilled team at CLEVER, an influencer marketing agency, can assist brands in implementing comprehensive influencer marketing campaigns. For your team, CLEVER may be the ideal choice if you’d like to take a completely hands-off approach to influencer marketing.
Specifications:
- Obtain a competitive strategy that is created just for your team and its KPIs.
- Remain calm and work on other projects while a reliable team handles the management of your influencers.
- Receive updates and reports at every stage of the campaign.
For companies of all sizes that use Shopify, Shopify Collabs is the ideal option. Utilize Shopify Collabs with ease from within your Shopify Admin dashboard to identify the top influencers for your items, industry, and needs. Shopify users can use the platform for free, which makes it a great choice for eCommerce companies who utilize it as their website builder.
Specifications:
- Collaborate with influencers across several channels, such as Facebook, Instagram, YouTube, Twitter, and Twitch.
- Establish an affiliate program, then send products to influencers for testing and review.
- Pay producers instantly using the familiar Shopify billing system.
YouTube BrandConnect is a platform for influencer marketing that is clearly owned and operated by YouTube and Google. It seems sense that the corporation has taken advantage of the over 500,000 YouTube influencers in the United States alone by developing its own platform to facilitate user collaboration.
Specifications:
- Make contact with the YouTube influencers that are ideal for your brand.
- View data and insights that are exclusive to Google.
- Get in touch with a Google Ads representative directly to maximize the effectiveness of your YouTube influencer campaign.
Another comprehensive tool for influencer marketing that may assist your brand in finding, collaborating with, and overseeing influencer relationships is Klear. Since Meltwater owns Klear, this is an excellent choice for brands who currently use that software.
Specifications:
- Get assistance using intelligent AI tools and filters to sort through over 30 million influencers.
- Examine influencer presences on various platforms, such as blogs, Instagram, TikTok, YouTube, Twitter, and Pinterest.
- Make the process as simple as possible by managing campaigns and interacting with influencers through a single site.
A platform called Creator.co can help firms with affiliate and influencer marketing. In an effort to develop the ideal software where brands and creators may coexist together, Creator.co provides services and tools for both.
Specifications:
- Browse more than 200 million accounts on social media sites including YouTube, Instagram, and TikTok.
- Utilize a single dashboard to oversee influencer interactions, campaign specifics, payment information, and more.
- Gain access to a professional in the field who can collaborate with you to develop an effective influencer campaign.
A platform called Skeepers is devoted to assisting marketers in obtaining user-generated content (UGC) for their websites. It accomplishes this by providing software that enables marketers to manage influencer marketing campaigns, generate customer films, create live shopping experiences, and gather ratings and reviews.
Specifications:
- In a network of carefully selected nano- and micro-influencers, look for the perfect pieces.
- Get assistance automating a user-generated content library that you can post on your personal social media accounts.
- Use Skeepers’ dashboard to instantly analyze the success of your campaigns.
Using demographics like platform, geography, topic, and more, brands can find influencers worldwide with Heepsy, a global influencer search engine. Heepsy makes it simple to identify the ideal influencers for your brand.
Specifications:
- Look through the millions of producers and influencers that are available on sites like YouTube, Instagram, and TikTok.
- Examine influencer networks to identify the ideal fit for your intended clientele.
- Make influencer lists so that you may begin reaching out to possible partners with ease.
Webfluential is a performance-based influencer marketing platform that helps brands increase sales through social media e-commerce influencer marketing. This technology is ideal for eCommerce companies looking to increase their social media sales because it’s so simple to setup online stores on sites like Instagram and TikTok.
Specifications:
- Make a brief that outlines your requirements, then wait for influencers to approach your company.
- Get access to statistics and engagement data to choose the most appropriate influencers for your purposes.
- Select between working with a group of committed account managers or using a self-service method.
IndaHash stands out among the Top influencer marketing platforms, particularly when it comes to campaigns focused on Instagram. The extensive capabilities, features, and tool suite of IndaHash are tailored to fulfill your varied influencer marketing requirements.
The Creator Discovery tool, the platform’s most notable feature, employs AI algorithms and more than 20 filters to make sure you locate influencers who precisely match your target demographic and brand’s values.
You can easily manage your influencer marketing using IndaHash. In-depth audience demographics, audience overlap checks, competitor analysis, engagement rate analysis, and a crisis detection tool are all provided by the platform.
Specifications:
- Task Management.
- Content Auto discovery.
- Personalized Creator Onboarding.
- Comprehensive CRM Solution.
Kolsquare has more than 3 million global influencers in its network. Then, it provides a powerful search engine and filters to help you focus in and identify the best profiles, and its audience credibility index will help you weed out fake influencers.
It also offers a variety of tools and capabilities to help with campaign management and save time once you’ve identified influencers for your campaign. It enables you to easily manage access rules via your interface if you operate in a larger team. Thus, it’s also a fantastic tool for marketing agencies or teams.
Specifications:
- Detailed audience insights and analytics.
- Audience-overlap analysis.
- Influencer relationship management.
- Integration with leading CRMs.
- Personalized dashboards.
Millions of influencers are currently included in Julius’ talent database; each one was thoroughly investigated prior to being added. It includes TikTok, Facebook, Instagram, Pinterest, Vine, Snapchat, and YouTube, among many more social media platforms.
Users of Julius gain access to an extensive and user-friendly search feature that offers over 50 influencer-specific filters that may be used in any way.
For instance, when Philips launched its “No Sleep Till Austin” campaign, it assisted the company in naturally introducing its name into the World Sleep Day discourse. With the help of this strategy, the campaign produced over 2.5 million video views.
Specifications:
- Granular search criteria for improved influencer discovery.
- Custom tags, notes, and user activity monitoring to streamline workflows.
- Performance metrics.
With the help of audited social media analytics from influencers, creators, and online publishers, Kitly Business—an all-in-one platform for influencer marketing—enables organizations to spend resources in social ad spaces with confidence.
Branded content campaign planning and evaluation are made easier by the platform’s comprehensive set of campaign management tools. Extensive data and a proprietary prediction algorithm are used by Kitly’s exceptional ambassador programs to make sure the exact ambassador selection and development.
The tool they got “Brief & Share” streamlines the dissemination of campaign briefs and crucial deliverables, while the “Tags & Lists” function guarantees efficient influencer segmentation according to variables such as audience location and account performance.
Specifications:
- Talent management.
- Campaign management.
- Post-campaign reporting.
Influencer marketing platforms incorporate audience analysis features that effectively analyze an influencer’s follower base, providing insightful demographic information. AI tools also assist in evaluating the level of engagement among an influencer’s followers.
The key benefits of using affiliate marketing program are:
- Low Cost of Start Up.
- Low Ongoing Cost.
- Low Risk.
- Targeted Traffic.
- High ROI.
Yes, most influencer marketing platforms offer tools for tracking ROI. These platforms offer analytical tools to track key performance indicators (KPIs) such as:
- Engagement rates.
- Impressions.
- Click-through rates (CTR).
- Conversion rates.
According to recent studies, Instagram presently commands the top spot among the influencer marketing platforms used by US firms. By 2024, up to 80.8% of marketers (a 4.1 percentage point annual growth) are anticipated to be using it for influencer marketing efforts.
